The Nail Supply Spotlight
Put the right supplies in the spotlight.
68 Marketing showcases the gels, acrylics, tips, tools and nail art that are trending in salons right now — with honest breakdowns that help you choose what deserves a place on your station.
- Trend-led picks
- Easy-to-read guides
- Updated weekly
This season at a glance
What everyone's talking about
Four launches making noise on nail desks this month — tap a campaign to dive in.
3XL Square Tips
Straight, non C-curve square tips for long, structured extensions.
Autumn Sparkle
Copper, gold and ruby glitter acrylics for statement fall sets.
Smoother Matte Top Coat
A no-wipe matte top coat for velvety, anti-stick chrome finishes.
Category Spotlight
Five stages, one spotlight
Every guide on 68 Marketing lives in one of these categories — pick your stage.
Nail Art Charms & Stickers
Charms, stickers, rhinestones and foils behind the most-shared nail looks of the season.
Trend Report
Three shifts we're seeing at the nail desk
Almond is back on top
Short and extra-short almond tips are the go-to shape for natural, wearable sets. Read more
HEMA-free goes mainstream
More techs are switching to HEMA-free gel polish for sensitive clients. Read more
Cordless everything
Rechargeable e-files and lamps keep stations tidy and portable. Read more
Fresh from the spotlight
Ready to find your next star product?
Start with our two most popular categories and see what's worth adding to your station.